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Business Briefs – Angličtina Youradio Talk

Business Briefs – Angličtina Youradio Talk

Autor: Tomáš Bláha
Termíny současné obchodní angličtiny. Minimálně dva nové termíny v každé z 20 lekcí.

Podcast Business Briefs – Angličtina Youradio Talk je vložený na túto stránku z otvoreného informačného zdroja RSS. Všetky informácie, texty, predmety ochrany a ďalšie metadáta z informačného zdroja RSS sú majetkom autora podcastu a nie sú vlastníctvom prevádzkovateľa Podmaz, ktorý ani nevytvára ani nezodpovedá za ich obsah podcastov. Ak máš za to, že podcast porušuje práva iných osôb alebo pravidlá Podmaz, môžeš nahlásiť obsah. Ak je toto tvoj podcast a chceš získať kontrolu nad týmto profilom klikni sem.

Zoznam epizód (20 epizód)

03:45
  
19.08.2019

ABOVE THE LINE, BELOW THE LINE

Jonathan Long: Above the line is posters, things you see in magazines or newspapers or television or cinema or radio. There's also a huge separate area below the line, which is stuff which is delivered directly to houses. above the line advertising - reklama, která se šíří masovými médii (v časopise...
03:02
  
18.08.2019

COPYWRITER, ART DIRECTOR

Jonathan Long: Well, basically the copywriter is in control of any kind of words which appear in an advert. The art director will generally be trained in graphic design and will have a better visual imagination. copywriter - je zodpovědný za veškerý text reklamy art director - je zodpovědný za vizuá...
04:16
  
17.08.2019

ECONOMIES OF SCALE, RECESSION

Mark Hastings: I think they’re looking for that - great economists’ word - ‘economies of scale’. And to that extent, big is better because it enables you to buy things cheaper, it enables you to reach more customers, so it enables you to make more money. The company that has a footprint in lots of d...
04:23
  
16.08.2019

TRADE NAMES, TRADEMARKS, PATENTS

Raymond Perrier: A trade name and a trademark is more or less the same thing: the registered right to use a name on a product. Gives you rights over a technology or a process. So a patent enshrines the right - the exclusive right - to use a technology, or to use a process, or to use an ingredient an...
04:12
  
15.08.2019

BRANDS, STRETCHING THE BRAND

Raymond Perrier: A brand really is what lies in the mind of the consumer, the perception that is in the mind of the consumer that they bring together when they see a combination of a name, a colour, the way the lettering is shown, advertising and so on. What happens there is that it seems that the p...
03:38
  
14.08.2019

HUMAN, VENTURE CAPITAL

Janet Brook: Venture capital is really investing in small companies, and the term ‘venture’ really relates to the fact that it was seen when it started as a higher-risk type of investment. The people who want capital are businesses which want to grow. They need capital to invest in buildings, machin...
03:00
  
13.08.2019

CAPITAL, CAPITALIST

Janet Brooks: In financial terms capital is money which is invested in the productive assets of any business. In its purest form the capitalist means that you are becoming an owner of a company. You’re therefore sharing in the risks of failure and also the benefits of success. capital - jsou finance...
04:04
  
12.08.2019

RESERVE PRICE, BIDDING

Arthur Millner: The auctioneer generally starts quite a little bit below the reserve price and the reserve is the price below which the seller doesn’t want to let the object sell. If there is somebody who’s seriously interested in the object and starts bidding, the auctioneer will bid against him up...
04:50
  
11.08.2019

COMMISSION, MARK-UP

Arthur Millner: The most normal way is simply for me to charge a small percentage for going in there and bidding on their behalf. There is always an element of risk and that’s one of the reasons why the idea is to sell at quite a large mark-up, which sometimes shocks people who don’t understand the...
04:45
  
10.08.2019

RECYCLING, SUSTAINABLE DEVELOPMENT

Nick Robbins: In Korea there is now a charge on waste, in terms of the volume of waste that households throw away. This has been a quite profound incentive for consumers, for householders to actually recycle waste, to reduce waste generation and that has cut waste by about a third over a few years....
03:39
  
09.08.2019

FRANCHISE, FRANCHISEE, CATERING

Peter Boizot: There are a lot of things that the local franchisee would know much better than we would know - local hygiene regulations, local legal ... licensing regulations and so forth. We’re looking more these days for people that are already in the business of catering. franchise - dohoda/ lice...
03:24
  
08.08.2019

TURNOVER, PROFITS

Peter Boizot: And in return for that we took a percentage - I think in those days it was 4% of their net turnover. So it wasn’t really related to their profits, it was just related to their turnover....they will be able to develop and monitor and control our name. profits - zisk; Pizza Express si úč...
04:23
  
07.08.2019

HUMAN RESOURCES, JOB DESCRIPTION

Sue Merton: It’s basically concerned with looking after people. And it’s for the human resource specialist to focus on the people while other managers perhaps are looking at the finance and the marketing and the other aspects of business. The first thing to do is to make sure you know what the job i...
03:36
  
06.08.2019

REDUNDANCY, REDEPLOY

Sue Merton: When there is less work of a particular kind, a situation arises of redundancy. Most organisations will try to redeploy the person concerned - find another job of similar pay, similar activities, similar duties. That’s not always possible. redundancy - je situace, která nastává v případě...
05:03
  
05.08.2019

JOINT VENTURE, KNOW-HOW, EMERGING MARKET

Duncan Campbell Smith: Western companies typically with the technological know-how and the access to capital are getting together with smaller companies based in emerging markets which have the local knowledge and the local manpower. joint venture - (venture znamená projekt/ podnik, který v sobě zah...
04:48
  
04.08.2019

ACCOUNTABILITY, EXIT RULES

Duncan Campbell Smith: You do need to have clear accountabilities, who’s actually running the joint venture and to whom do they report ..... you must have a clear set of exit rules so that if anything should go wrong - and nobody can ever provide a hundred per cent for future uncertainties, if somet...
06:00
  
03.08.2019

LEAN PRODUCTION, INVENTORY, MAINTENANCE

Carl Klemm: ... to try as much as we can to have the minimum of inventory of everything. And if we focus on that, that actually leads us to focus on all the other important things of management. If you operate lean production you can’t afford to have machines that break down all the time because if...
03:31
  
02.08.2019

NEGOTIATION, PREPARATION

Gavin Kennedy: Well, mine is a functional definition and that is that negotiation is a process by which we obtain what we want from somebody who wants something from us. I think preparation is the key to successful negotiation, no matter what it is about. negotiation - vyjednávání je proces, kterým...
05:22
  
01.08.2019

SPECIFIC, TEMPER, TEMPERAMENT

Gavin Kennedy: Understanding what they want and trying to be as specific as possible, that enables you to make a decision of whether you’re going to give up something you have that they want in order to get back from them something that they have that you want. If someone wants to obtain something w...
03:40
  
31.07.2019

PROTECTIONISM, DISCRIMINATION

Patric Lane: Well, I think it means two things really. One is the practice of discrimination against imports or indeed keeping them out altogether. The second is the doctrine that this is a good thing. protectionism - znamená v podstatě dvě věci. Jednak to v praxi představuje diskriminaci a nebo dok...
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