Daniel Šturm runs the marketing function of one of Central Europe’s largest IT groups: sixteen business units, 27 specialists, and 300 branded cars driving across the country. Yet he argues that visibility alone is not enough. A brand only matters if it makes customer acquisition cheaper next year. No philosophy. Just numbers.

He talks about artificial intelligence bluntly: that beast will be able to do absolutely everything within a few months. The question is not whether AI will do it, but who will help companies use it safely. Seyfor sees an opportunity here: to share AI specialists across thousands of customers who will never have the resources to employ their own. And the biggest blind spot in adoption? It is not technology. It is people.

The audio recording was created using AI.