She has degree in literature and did a lot of different jobs before the one where they had so bad CRM that she proposed to change it and was tasked with choose the right one and implement it.

So she did, learnt everything and after a few years got here full time job as a Salesforce admin, because the daily configuration of Salesforce is the most favorite part of her job.

Crucial Salesforce feature every admin should know? Dynamic Forms and Flows are the two she can think of and especially the flow is a tricky one for her - variable, what can variable be? And these small things you probably never realised if you have just a bit of development background.

Besides SF knowledge it is also a lot about interviewing people, gathering the requirements, documenting things, empathy and feel for usability and design.

Where getting ideas for blog posts and presentations? There tons of places with ideas - release notes, LinkedIn and Trailblazer community and what people need, daily job of Salesforce Admin who need to configure things and train people - it all brings ideas what people want to learn. Just open your eyes.

Mentoring - it doesn't take that much time at the end and it is awesome for the feeling of giving back, seeing people growth and help them asking the right questions.

And at the end we got a few tips for speakers who you want to listen to doesn't matter what is the topic.