A seven-part documentary series, an insightful monograph full of fascinating case studies, an exhibition at the Kampa Museum, and even a feature film. This is Identita (or Identity), a project that highlights both the history and present day of Czech graphic design. It was created by design experts Filip Blažek and Linda Kudrnovská (graduates of the Faculty of Arts at CU) who clinched a Czech Grand Design Award not long after our interview. In our conversation, Linda and Filip delve into various aspects of design through history, and discuss how we - as users - form connections as well as how the project came together.