Welcome to the Sydney Edition of Mike:ON, where we explore the dynamics of brands, trends, and technology. No paywall, just hype. Join us on this episode of Mike:ON for an exclusive conversation with Kieran Antill, an eminent figure in the creative industry. Renowned as the world's No.1 Art Director at Cannes and a celebrated Executive Creative Director at Leo Burnett New York, Kieran's illustrious career is marked by an array of accolades including 23 Cannes Lions and 5 Grand Prix/Best of Show awards. In this enlightening discussion, Kieran delves into his innovative book 'The Anatomy of Marketing,' which offers a transformative methodology for cohesive and effective marketing strategies. This approach is reshaping how businesses align their marketing with broader objectives, ensuring a powerful impact on customer engagement and brand consistency. Tune in to gain insights from a creative visionary who has influenced global brands like Samsung or McDonalds. Share your thoughts and join the conversation as we explore the future of marketing and creativity. Broadcasting from Sydney, we're connecting creative minds around the world. This is Mike:ON, powered by Etnetera Motion and driven by innovation. From the heart of Europe to all around the world.