Welcome to the last episode of the Sydney Edition, where the pulse of advertising, trends, and technology beats stronger than ever. No paywall, just hype. In this episode, we're happy to have David Easton, the CEO of Reborn, Sydney advertising agency. David, a visionary in the world of digital advertising, co-founded Reborn Agency in 2008. Under his leadership, Reborn has evolved into a dynamic force working with top-tier clients like Colgate, Club Med, L’Oreal Group, Uniliver, Kraft and others. Today, we dive deep with David into how AI is revolutionizing the agency and advertising business. We'll explore the nuances that differentiate European and Aussie agencies and ponder the future of advertising in an AI-driven world. David, with his extensive experience in business strategy, integrated marketing, and web development, sheds light on creating meaningful business outcomes and navigating the challenges and triumphs of leading a forward-thinking agency like Reborn. Broadcasting from Sydney, we're connecting creative minds around the world. This is Mike:ON, powered by Etnetera Motion and driven by innovation. From the heart of Europe to all around the world.