Although languishing in the second Bundesliga for more than a decade, St. Pauli still don't lack ambition. "Our aim is to go up in the first division, but not at every price," Martin Geisthardt, FC St. Pauli Head of Commercial and Marketing says for Mundial, the Czech daily Deník Sport and iSport.cz video show and podcast. In an hour-long interview we speak in detail about how the club's philosophy, worldview and sensitive relationship-building with their unique fanbase falls in line with the type of partnerships and sponsorships the Geisthardt's team of more than two dozen employees try to bring to FC St. Pauli. Mundial is a video show and a podcast about international football hosted by Martin Vait and made by iSport.cz. Our past guests include Antonín Barák, Pavel Kadeřábek, Matěj Vydra, Dominic Fifield and many others. You can listen to each episode at iSport.cz/podcasty or by subscribing to Mundial at any podcast platform of your choice.