Growcast #6: Artur Kane & Duncan Hendy - Content that makes you stand out from the crowd
Some people still believe marketing plays only a supporting role in a company. The truth is, marketing is essential and crucial for creating revenues. And without content we are not able to communicate with the world. How to do it right though? How to identify our target audience and what type of content should we create for them? What are the steps we should follow? Which formats and content types are the ones to focus on? How to deliver the content and what are the ways of evaluating its impact? In this episode, we discussed all these and many more topics with two experienced marketing professionals - Artur Kane from Progress and Duncan Hendy from IDEA StatiCa.
The podcast is hosted by Pavel Přikryl and Lukáš Foglar.
You can find more information about the Ment2Grow programme on our website.
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