Welcome back to another international edition of the podcast! Today I’m excited to introduce my guest, Nikola Jovic — a professional whose background is as impressive as it is multidisciplinary. With studies in Civil Engineering, Business Economics, and an ongoing PhD in Contemporary Business Decision Making, Nikola has built a unique expertise that bridges technical engineering, operational BIM, and strategic marketing. He’s deeply involved in BIM implementation for bridge design, workflow integration, and optimized processes — while also mentoring cross-functional teams and aligning BIM with broader business goals. Beyond the technical side, Nikola is a passionate advocate for marketing in BIM, co-author of research, and a highly engaged voice in the LinkedIn community. Enjoy the episode!