November 2017 - Jiří is a graphic designer with a life mission of connecting the commercial, non-profit and public sector with design. He promotes the benefits of design thinking and engages in various educational activities.

Shaped by personal experience with death and remembering in his family circle, Jiří decided to reform the anonymity and fading standards in the funeral design field. In 2014, he founded Parteo, a design service, offering an alternative of original high-quality obituaries. He then followed with the project “Umění se rozloučit” (the art of saying goodbye), breaking the taboos around death and finding new ways for technology and rituals to cooperate.